Most creatives want to keep adding into their visuals. I believe in taking things out of mine.
Considered, clear semiotics help to make effortless experiences for the customer. This results in better engagement and higher sales. I'm a proven, creative powerhouse, skilled in mixed-media and thumb-stopping content.
Creative Lead at Pi Studio
About the project:
After crafting a warm identity for Dozens, I directed brand assets, animations, illustrations, educational content and DTC advertising. This was a permanent role for three years and my work helped achieve a lower CAC than competitors, pulling in 50k new customers.
Back to School with NatWest
About the project:
These brand awareness and DTC adverts helped double the customer base for NatWest Rooster Money. We also established a family-friendly identity that continues to be used today.
Google Career Certificates
About the project:
This series achieved 6.5 million views and 250+ comments making it undeniably engaging.This meant the GWG platform also saw an increase in traffic and sign-ups.
Differently Abled
About the project:
Facebook was named one of the best places to work for disability inclusion. These illustrations were for their 'Differently Abled', employee events.
The Weird and Wonderful World
About the project:
This playful, compelling and self aware advert had higher engagement than the brand's previous content and produced a higher conversion rate for them.
