better with pictures.

✍️ About me: I help ideas stand out using design, animation and illustration.

I have 10 years experience making visuals with partners from The BBC to Google.  

I'm Matt.

Back to School

with NatWest

Animated adverts and app store visuals for NatWest Rooster Money.

My designs and animations have helped the brand to double their customers.

Google Career Certificates

Presented by Answer in Progress. These videos looked at the effects the pandemic had on our work days.

We achieved 6.5 million views which spurred hundreds of conversations and increased sign-ups to the GWG platform.

Creative Lead

at Pi Studio

My hand-drawn illustrations were the identity of Dozens, making the brand

feel human. Using animations, educational content and adverts, we achieved a lower

CAC (customer acquisition cost) than our competitors. My work helped

pull in 50k new customers during my time there.

The Weird and Wonderful World of

The public were vocalising how weird they think it is that Superdrug has a mobile network?! ... But if Superdrug also offer the

best prices - then bring on the weird! We championed the public's feedback and made this playful, compelling and self aware advert.

Differently Abled

Facebook are consistently named the best place to work for disability inclusion. These illustrations were for their

internal group, celebrating Meta employees working with disabilities. One side of the characters

are cast in light, reminding us that disability can be ok too.

watch my showreel here

studio@mattroyhl.com