Our goal was to advertise the core offering of the company by showing a specific feature in the app.
After a few conversations we agreed on a timeline and organised the different shoots.
1. Kick off meeting to align on the breadth of work needed.
2. Created a rough storyboard with voice over and plan of action for the filming.
3. Hired, bought and made props. Arranging the meeting times with actors and videographer.
4. I spent the day with the videographer and we travelled to each filming location with a list of shots needed.
5. I created a rough animated visual including the filmed footage to get an idea of how the final would look.
6. The voice over was made and I animated the final video + any tweaks.
We made various adverts bringing in a total of 50,000 new customers. Our best advert had a CAC (customer acquisition cost) of only £4.
Our goal was to increase card sales and customer awareness during the Back to School period.
Every project starts with an exploration session with semiotics. Doing this, we ensure that the core message stays at the centre of all visuals we work on.
1. Kick off meeting going over the breadth of work needed.
2. I begin with exploration in semiotics, illustration and design.
3. A copywriter provides titles which I pull together with my visual exploration. These become storyboards.
4. I move to asset production, sourcing and audio production.
5. Then I make the final animation. Stake holders feedback on this and I tweak accordingly.
6. Once happy I make versions of each video for Instagram Feed, Instagram Stories, Youtube and TikTok. Their team runs these ads collecting performance data. We make further amends if needed.
Our goal was to direct people from Youtube to the Grow with Google platform.
The series has 6.1 million views to date. These videos look at the effects of the pandemic and why lots of people were re-skilling. The videos were presented by 'Answer in Progress' whilst I supplied the animations.
After a few calls the team delivered their rough scripts. We put in weekly catch ups and everyone was available on Slack. I shared my work at each stage to give the team opportunity to feedback and edit their scripts.
1. Kick off meeting to align on breadth of work needed. They share scripts.
2. I presented 2 options for the style. We discussed and agreed.
3. I created storyboards that showed the underlying themes holding each video together.
4. Animatics (moving storyboards). These were made and synced with the audio to give an idea of timing.
5. Finals + tweaks. Changes were minimal as the team and I had kept good communication throughout.
