Every year 1 millions kids turn into teens and are faced with budgeting for the first time. With no financial knowledge they must avoid temptations and try to make their allowance last the week.


Campaign copywriter

Robyn Roxburgh


As well as many other campaigns we designed a Back to School campaign around Rooster Money's USP: that both child and parent can be in control whilst the child learns good money habits with real money.


In 1 year, these adverts contributed to the company growing by 100,000 customers.

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